Project: Kidz Showz Mobile App
Roles: UX/UI Design, Visual Design, Research
Duration: 4 weeks
There are several video streaming apps out there. We looked into 4 of the most popular ones.
In analyzing this most popular apps, they all had very similar functions and features. There were two categories:
Apps that had a "kid section" - Hulu & Netflix
Standalone kids version of app -Disney & Youtube
The similar features of all include: kid friendly content and a search function. The difference lies in the standalone apps, where they offer advance features like learning or games. What Hulu and Netflix lacked in games they made up for in categories and channels.
To compete, we decided to incorporate all the features provided by both standalone kids apps and just kids sections. The thing that would set us apart from all the competition was the built in e-commerce and sharing capabilities.
Using lean UX methodology I decided to conduct a series of interviews with potential users who were at my disposal and fit the target audience. These people consisted of family members, friends, neighbors and acquaintances. However, I didn't just talk to everyone I knew, I had a scope and criteria to keep. Albeit simple, the following list was composed and then followed as I looked for viable interviewees. I talked to:
I am well aware of the tech savvy generation that uses devices more often and better than any other previous generation.
Through quick, informal interviewing I was able to come up with a range of data to draw from and later create user personas with.
Household Income: $140,000
City: Austin, TX
Occupation: Fitness Instructor
Household Income: $120,000
City: Valencia, CA
Occupation: Financial Analyst
Household Income: $160,000
City: Austin, TX
Household Income: $90,000
City: San Diego, CA
I created an application map to help determine how the flow would work on a very basic level. I took the priorities that were discovered in the interviewing process and incorporated them into the design. One thing to note is the content driven purchasing. The ability to buy merchandise is a constant and always accessible, either by the channel you are on or through the Cinsay Video Player.
original mapping exercise with post its
cleaned up map to show connections
mockup of safe purchase feature
Based on goals and needs from potential users, the following features were considered for implementing into the design of the app.
As a team, we discussed the various stages of the app and created quick paper prototypes that roughly illustrated roughly the features and functionality. I created these rough sketches as we collaborated to work out flow and function.
lo-fi wireframe of the sign in flow
prototype flow with visual design
As visual designer, I came up with the style guide including colors, typography, icons, buttons, and forms.
SureTone partnered with Cinsay to develop a kid-friendly, cartoon streaming app that had built in shopping and sharing via the Cinsay Video Player. SureTone has partnerships and access to several studios, which in turn provided the content for streaming via the app. This project is specifically for kids 12 years old and younger. The focus was on bringing kids quality content and contextual merchandise to allow shopping without interrupting the streaming or viewing experience.