Project: Case Study
Roles: UX/UI Design, Research, Visual Design
Duration: 2 weeks
Various steps to explore the app functions, pain points, delights, and possible added features.
I looked at the app first as a user who was aiming to book a property for a vacation. Currently, the app flow is the following:
"As a traveler I want to experience a city the way the locals do."
The Overview Section
When exploring a property, the overview section is lacking. The opportunity here is to show the user the perks of the property in order to confirm that the property is worth booking. There is a map that shows where the property is, but it is very small.
Through testing and conducting user interviews, there was frustration when browsing. Even after one set all the available filters, there seemed to be a lack of reason or order to how each property was listed. According to users, a sorting or categorizing function would help make the experience not only more logical, but would help travelers browse smarter.
current app overview & browsing sections
I propose a feature that allows the user to see the benefits of the property and further entice users to book. The overview currently allows for a description, which is good, but there is potential for a better experience. By adding images, the user can get a quick visual of what is nearby. These images could be of nearby attractions, restaurants, and transit systems.
For the browsing section I propose a sorting function that enables users to organize how listings are viewed. The options to view listings through a sorting function would allow more control when booking. Sorting by price, location, and popularity are just a few examples.
wireframe sketch of visual overview
Through visual cues and implementing the yelp or google api, the overview section has the potential to display attractions that are in close proximity to the property. To start, basic categories would be displayed. This is not intended to be a complete yelp integration, just use the api to bring in relevant information that would sell the property better.
click to see full image
The new feature shows nearby attractions to the property to enhance the overview.
Once you click on the attraction the next page shows:
iOS app mockup
The ability to sort listings by various categories provides more options and a controlled browsing experience. When planning and booking a trip users could refine their priorities and search for properties how they see fit. The ability to group or categorize listings creates order and logic.
This example shows a location based sorting method. It takes into consideration the proximity to an attraction and lists each property from nearest to farthest.
Smart sorting feature wireframes
The property images show the selected sorting category - i.e. ".25 mi." The new feature enables users to sort listing by the following.
Once you click on the sorting icon:
iOS app mockup with new sorting feature
I am fully aware of the complexity of these added features. As I stated in the beginning, this case study only explores the user, consumer facing app. There would need to be another case study of the property owner and management app to explore how these features wold be integrated. These types of features would have to be put through testing to determine if the feature is worth the cost.
This is a case study of the HomeAway consumer facing app. This case study aims to explore features that improve the user experience when booking a property. This is a fictitious study, and I have not been asked to conduct this study by HomeAway. This is for exploration purposes only.