Roles: UX Design, UI Design, Visual Design
Duration: June 2015
The product team asked for my help with the UX of Cinsay's website sign up flow and the backend of the Cinsay Video Player. Together, we collaborated on user flows and interactions on the plans page and within the cms. The things we focused on were:
I sat down with Rob, the Director of Product, and Fino, the Chief Creative Officer, to discuss how to simply organize the sign up flow. The things that we needed to consider were:
brainstorming functions and features
sign up process mocks
The backend content management system is complex and a lot of users have trouble with creating and getting their players out there. Again, with the director product we aimed to find the problems that so many people had. We decided to take a couple of approaches:
Based on data from customer support, users dropped off when trying to add products. Support specialists spent a lot of time dealing with users who were having trouble knowing what product type to choose, what the image was for and the file type to use. Here are some observations we came up with.
The other drop off point was adding videos. The same issues applied here as in the product section.
add video process
add video process
We used the same techniques as the product page that are mentioned above; we also incorporated a few more:
Having enough time to properly invest, test and research methods on how to solve the issues. There was always something more urgent and our time got cut and refocused elsewhere.
Higher ups wanted to focus more on deals and other business ventures instead of improving the design. Analytics & Data that showed pain points and the effect on profits is what allowed us to focus on providing solutions and eliminating those hang ups for our users.
This relates to time, because we had to budget our time on projects that were deemed more urgent or important. There was not a budget to take multiple employees from multiple departments and remove them from their assigned tasks.
Simplicity is hard to achieve in complex problems. The solutions that resulted came from collaboration and data. Understanding metrics and user frustration is invaluable, and seeing frustrations and pain points in a product are essential for creating a better product. Only after speaking the right language could we begin to find solutions to the problems that the platform has. If I had more time, I would have liked to explore more, test more and refine those processes to ultimately make the product even better.
"I have been pleased to work with him on several projects, where he has brought my visions to life on the screen. In all of the many projects we have worked on together, Tony is able to take the team’s ideas and expand and elaborate on them to produce beautiful graphics and functional and intuitive user interface. Tony is easy to work with and has demonstrated that he fully understands the constraints and requirements passed to him from the business and technical teams. He is able to negotiate with the various stake holders to get to the best solution for the problem at hand."by Rob Smith, Director Product and Project Management Offices Cinsay, Inc.
Cinsay has created a next generation eCommerce, viewer interactive, video-based platform for any size business. Cinsay's SaaS based technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all inside the patented Video Player. Customers are offered a complete turn-key business via merchant account services. Customers benefit from Cinsay's in-depth reporting tools and real-time statistical data. Cinsay's embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable.